BRAND STORY
The launch piece in a continuing series exploring the meeting of Western and Eastern cultures. First up: food and drink.
In a traditionally conservative sector, this brave (and effective) approach to content creation stands Nomura out amongst their peers, with restaurateurs and brewers providing our story in this launch example in the series, hosted by Bloomberg.
Produced in a series of formats: a main hero piece, shorter cut-downs and 15 second teasers and traffic-drivers for social / native ad units, to give the campaign maximum exposure.